Delhaize

Given its long-term successful establishment on the retail market in Belgium and its wish to reinforce its brand identity by renewing the set up of its stores, Delhaize Group commissioned our team to propose a new tailored lighting design for its chain of supermarkets.

Our scope of works included the development of a new concept and an innovative way to experience shopping within a medium sized store while matching the project’s specific requirements, timeframes, and budgets.

Our main focus was to provide the customers with more comfort by creating an adequate illumination of the products and by reducing glare and visual discomfort. We not only produced a dynamic and pleasant ambiance but also helped to increase the visual perception of each zone of interest defined by the client.

We conducted several workshops, and applied a meticulous methodology and tested several mockups. Our concept is now being integrated over the course of 4 years within the range of shops.

Delhaize stores benefitted from our continuous research in lighting design and the state of the art LED light quality that was especially dedicated to the most important displays.

Lighting Design : ACTLD
Principal Designer : Koert Vermeulen
Senior Lighting Designer : Caroline Crespin
Senior Lighting Designer : Bruno Demeester
Client : Delhaize Group
Date : 2013 – 2016
Location : Brussels, Belgium