ACTLD Logo
Get in touch!
ACTLD Logo

OUR PROCESS

ACTLD is an experience design studio with a wide spectrum of fields of expertise. We deliver memorable experiences using lighting, video, sound, set design, special effects, innovation, sophisticated control systems and interactive settings to create one of a kind stories.



Our most notable expertise is storytelling. We create worlds and stories that connect, captivate and inspire audiences worldwide. For achieving that, we explore different techniques and technologies, and craft unique narratives and formats using groundbreaking paths in each of our experiences and shows.

From concept to reality

Process-before Process-After

From concept design to operation, our multidisciplinary team specializes in a wide range of specialties that will help you create or enhance the experience that you and your audience are looking for.

OUR PROCESS

Experiential

Client Brief

CONCEPT DESIGN

Client Brief
Client Validation

SCHEMATIC DESIGN

Client Validation
Client Validation

DESIGN DEVELOPMENT

Client Validation
Client Validation

PRODUCTION

Client Validation
Client Validation

IMPLEMENTATION

Client Validation
Opening

OPERATION

Opening
Client Brief

CONCEPT DESIGN

Client Brief
Client Validation

SCHEMATIC DESIGN

Client Validation
Client Validation

DESIGN DEVELOPMENT

Client Validation
Client Validation

PRODUCTION

Client Validation
Client Validation

IMPLEMENTATION

Client Validation
Opening

OPERATION

Opening

Architectural

Client Brief

CONCEPT DESIGN

Client Brief
Client Validation

SCHEMATIC DESIGN

Client Validation
Client Validation

DESIGN DEVELOPMENT

Client Validation
Client Validation

CONSTRUCTION

Client Validation
Client Validation

COMMISSIONING

Client Validation
Opening

OPERATION

Opening

Design phase

Concept Design

Our multidisciplinary team establishes the overall strategy, storyline and artistic approach to be developed during the following phases.

Schematic Design

Our team develops and refines the strategy, storytelling, scale and scope of the experience, while defining, prototyping and evolving all the different elements that compose it.

Design Development

The evolution of schematic designs into detailed documentation. All of the different expertise collaborate in creating a final design that will later become a unique live experience.

Build phase

Production

Our emphasis moves on to creating, building, producing and delivering all of the assets of the project. Constant follow-ups of the overall progress are carried out to ensure quality control.

Implementation

All of the creative and technical elements of the project are merged at the site or venue where the experience takes place.

Construction

The lighting proposal is built. We monitor and supervise the ongoing works, to ensure that the final result corresponds to our design and meets the client’s expectations.

Commissioning

We ensure the installed system is fully functional. The lighting is programmed in a way that supports the narrative and creates emotion. All of the information necessary is hand over to the client.

Operation

On temporary installations, our team stays on site to ensure its smooth-running and daily coordination. On permanent installations, we train the local team so client has full control.
ACTLD Logo

We design experiences

Facebook-f Linkedin-in Youtube Instagram

We are a proud member of

Quick Links

Get in touch!

Get in touch!
  • Copyright ACTLD