ILLUMINESCA

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CLIENT

Philips Lighting

DATE

2008

LOCATION

Amsterdam, The Netherlands

EXPERTISES

AV systems design, Content Creation, Creative Direction, Lighting Design, Programming, Technical Direction

CREDITS

Koert Vermeulen
Lead Designer
EXTERNAL CREDITSScenography: D’art Design

By its annual event, Illuminesca Philips brings a mixture of fashion, style and lighting with a focus on the retail world. The 2008 theme: “Experience fashion in a whole new light”.

The scenography of D’art Design pivoted around the concept of three separate “Fashion & Light-islands”, each providing an up-and-coming fashion designer combined with a young, talented light design student. Consequently, three different concepts were created in which the light designers each provided a unique theme to accompany the work of the fashion designers. Each island became a unique showcase for the future in fashion and lighting. ACTLD was responsible for the lighting and event design. Koert Vermeulen was also in charge of the selection of the young lighting designers and coached them during the realization of their creative concepts in terms of dramatic visual effects.

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